For me, graphic design is not about personal expression. (I do that elsewhere.) It’s not about scoring high on some standard of aesthetics either. (High aesthetics is not always appropriate.) It’s about solving communication problems. My creativity lies in how I solve them. All design must have a purpose. It cannot exist for its own sake, nor use a style ‘just because it looks nice’. A designs form must follow its content. I do not see myself simply as a designer…I am a communicator.
